Vigorphil, an e-commerce company specializing in consumer health product, approached DigitalGasser with a challenge. Despite offering high-quality products, their website was underperforming in search engine rankings, resulting in low organic traffic and subpar sales.
The Challenge
After a thorough audit, we identified several on-page optimization issues:
- Slow page load times
- Poorly structured content
- Lack of proper header tags
- Missing meta descriptions
- Non-optimized images
- Absence of schema markup
DigitalGasser implemented a comprehensive on-page optimization strategy:
- Technical Optimization:
- Improved server response time
- Implemented browser caching
- Minified CSS, JavaScript, and HTML
- Content Restructuring:
- Rewrote and reorganized content for better readability
- Implemented proper H1-H6 tag hierarchy
- Created unique, keyword-rich meta descriptions for all pages
- Image Optimization:
- Compressed images without quality loss
- Added descriptive alt tags
- Schema Markup:
- Implemented product, review, and organization schema
Results
After three months of implementation and monitoring, TechGear Inc. saw significant improvements:
- 49% increase in organic search traffic
- 27% boost in conversion rate
- 38% improvement in average page load time
- 42% increase in pages indexed by Google
Key Takeaways
Recent Case
August 23, 2019
Technical Optimization Success Story:
August 23, 2019
On-page optimization
August 23, 2019
AI Chatbots Driving Sales
August 23, 2019
Search Optimization Case Study: