• Published :July 01, 2022
  • Client :Amaka Okafor
  • Category :,
  • Website :https://teeka4.com
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Client: Teeka4 (Online Skincare/Beauty Product Retailer)

Challenge

Teeka4, an up-and-coming online Skincare/beauty retailer, approached DigitalGasser with a pressing issue. Despite having a visually appealing website and quality products, they were struggling to gain traction in search engine results and experiencing subpar website performance. This led to high bounce rates and low conversion rates, ultimately affecting their bottom line.

Solution

After a comprehensive technical audit, DigitalGasser identified several critical areas for improvement:

  1. Page Speed Optimization: We implemented lazy loading, image compression, and browser caching to significantly reduce page load times.
  2. Mobile Responsiveness: We redesigned key elements to ensure a seamless experience across all devices.
  3. URL Structure and Internal Linking: We optimized the site’s architecture to improve crawlability and user navigation.
  4. Schema Markup: We implemented structured data to enhance search engine understanding of the site’s content.
  5. Core Web Vitals: We focused on improving key metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Results

Over a six-month period, FashionForward saw remarkable improvements:

  • 150% increase in organic traffic
  • 40% reduction in page load time
  • 60% decrease in bounce rate
  • 35% increase in average session duration
  • 25% boost in conversion rate

Key Takeaways

This case study underscores the critical importance of technical optimization in today’s digital landscape. Consider these statistics:

  • Websites that load within 5 seconds have 70% longer average session times compared to sites that take 19 seconds to load. (Google)
  • 53% of mobile users abandon sites that take over 3 seconds to load. (Google)
  • Pages that meet Core Web Vitals thresholds are 25% less likely to have visitors abandon them. (Chromium Blog)

At DigitalGasser, we understand that technical optimization is not just about pleasing search engines—it’s about providing an exceptional user experience that drives real business results. By focusing on the technical foundation of your website, we can help you achieve higher rankings, increased traffic, and improved conversions.

Ready to unlock your website’s full potential? Contact DigitalGasser today for a comprehensive technical audit and customized optimization strategy.